Number/percentage of the intended users receiving a KM output that read or browsed it

Indicator Number: 
24
Category: 
Logic Model Component: 
Data Type(s): 
Count, proportion
Short Definition: 

Measures the extent to which intended users have shown their interest in hearing messages or knowing more about content offered through a KM output

Definition and Explanation (Long): 

This indicator measures the extent to which intended users have shown their interest in hearing messages or knowing more about content offered through a KM output.

Data Requirements: 

Quantitative data from self-reported information from intended users

Data Sources: 

Bounce-back feedback forms; user surveys (print, online, email or telephone) distributed after dissemination or promotion of a KM output

Frequency of Data Collection: 
Annually
Purpose: 
This indicator distinguishes between the intended users who received a KM output and did not look at it and those who took the initiative to read or browse through the output. Often, a survey begins with a filtering question asking whether the respondent has read or browsed a KM output. The answer to this question determines whether the respondent is qualified to answer subsequent questions about the usefulness and relevance of the KM output. It also provides a basis for gauging interest in the output or its topic among intended users.
Sample Topics and Questions for Data Collection Instruments: 

Think of the last time you visited the [Web product]. What types of information resources were you looking for? (Select all that apply.)

o Research/journal articles
o Reviews/syntheses
o Fact sheets/policy briefs
o Implementation guides/handbooks
o Job aids (e.g., wall charts, flipcharts, checklists, memory cue cards)
o Communication materials
o Visual media (e.g., illustrations, photos, graphics, charts)
o Training curricula
o Other, please specify _____________

Indicator Snapshots: 

For the Global Newborn Health Conference’s Scribd digital document library, there were 9,042 reads of conference-related material from April 1 to May 3, 2013.

Pages in the Guide: 
46
Published Year: 
  • 2013
Last Updated Date: 
Wednesday, September 6, 2017