Frequency of Data Collection:
Count, proportion, qualitative
Periodically (before, during, and after specific activities)
Issues and Challenges:
The aim of this indicator is to gauge the extent to which members identify with a group and feel a sense of belonging to a group. Virtual communities stay together by virtue of the connections that community members have with one another and their shared areas of interest (Ardichvili et al., 2003.). Identification with a group is positively associated with the quantity of knowledge shared but not with quality of knowledge shared (Chiu et al., 2006).
While identification may increase the quantity of knowledge shared, it did not have a positive influence on the quality of knowledge (Chiu et al., 2006). Further research is required to better understand how identification impacts both knowledge quality and quantity in networks that use both online and face-to-face modalities for knowledge sharing.