An advantage of a media mention can be the potentially large population reached through this secondary/in-direct method of dissemination. However, the total impact may not be great if the mention is brief and most of the people listening/ watching are not interested. For web-based products, services, publications, and content, a web monitoring tool, such as Google Alerts or Yahoo Pipes, provides a quick and easy way to set up specific queries and monitor mentions in online media. A number of media monitoring services and software also cover print, television, social media, and other types of broadcasting. Several challenges may impede using a media coverage service. First, these services charge a fee, which may be beyond your project budget. Second, it can be difficult to capture all instances of media coverage, especially in broadcasts. A solution may be to organize staff when a news-making publication comes out, so they can monitor various new media outlets for coverage of the story. However, this means you need to have enough human resources to put toward this task.