Logic Model Component:
Captures how many times a KM output has been mentioned in various forms of news media coverage
This indicator captures how many times a KM output has been mentioned in various forms of news media coverage, such as print and online news sources, LISTSERVs, blogs/blog posts, television, or radio.
A media mention usually indicates, to some degree, that the original output is recognized, credible, and considered authoritative.
Quantitative data on the number of mentions in or on print, online, social media, television, or radio, and the numbers of people reached by each news media outlet, if available.
Administrative records, media outlets, reports from clipping services, media monitoring services, and internet monitoring tools, such as Google Alerts and Yahoo Pipes
From July 2012 to June 2013, the K4Health project had 52 media mentions from promotion, meeting the annual project target of 50. Many of the media mentions were by various blogs managed by other global health organizations, such as the USAID Impact Blog; by news or announcements websites, such as News Medical; and by digital health, such as the Kaiser Daily Global Health Policy Report.