Number of copies or instances of a KM output distributed to existing lists, by type of output

Indicator Number: 
Logic Model Component: 
Data Type(s): 
Short Definition: 

Captures the number and type of a KM output that has been distributed

Definition and Explanation (Long): 

This indicator captures the number and type (such as document copies or email announcements) of a KM output that has been distributed. Use of existing lists indicates that this is an initial and direct distribution or dissemination from the original developer of the output, such as an organization or project, Distribution of the output can be by mail, in person, online, or via any other medium. Electronic distribution of copies includes various file formats, such as PDF, TXT, PPT, or HTML.

Data Requirements: 

Quantitative data on the number of hard/paper or electronic copies distributed by language, types/formats of the product, how/where the copies were distributed, and dates distributed.

Data Sources: 

Administrative records

Creating a database designed specifically to track distribution/dissemination numbers is helpful.

Frequency of Data Collection: 
This is a direct and simple measurement of the quantity of an output (such as an email announcement or handbook) distributed. This indicator contributes to measuring reach.
Issues and Challenges: 
Due to the rapid advancement and growing availability of information and communication technologies in recent years, many organizations and projects have been shifting the scope and focus of their dissemination efforts from printing and distributing paper copies to using electronic channels. Electronic copies can be distributed to intended or potential users by email as attachments or as web links. While electronic distribution can potentially reach more people for a lower cost, poor internet access and low storage capacity on a mobile device or computer may limit the reach of distribution efforts. Measuring the types of outputs and channels used can help determine the efficiency and effectiveness of current distribution channels used.
Adaptation of Indicator for Specific Purpose (Illustrative Examples): 

• Number of copies of an implementation guide distributed
• Number of notifications emailed announcing a new issue of an online journal

Indicator Snapshots: 

During the four-day Global Newborn Health Conference, the Twitter hashtag #Newborn2013 had an estimated reach of 2,979,300. It generated approximately 10,423,631 impressions and was tweeted over 1686 times by more than 650 contributors.

Since 2007, 500,000 copies of the Family Planning: A Global Handbook for Providers have been distributed. The handbook is available in nine languages: English, French, Portuguese, Russian, Spanish, Swahili, Romanian, Hindi, and Farsi. Recently the handbook was made into an online resource, with digital downloads available for mobile devices. As a result, the number requests for paper copies have steadily decreased. Having the data and the timeline of dissemination helped explain why the changes that occurred were due to interest in the new distribution channel, not the lack of interest in the handbook.

Pages in the Guide: 
Published Year: 
  • 2013
Last Updated Date: 
Wednesday, September 6, 2017